01

Consultation

Utilizing the attention and notoriety Matt & Ben had built through their individual brands they united forces to establish 'Cashflow Tribe', a real estate education company designed to help new & experienced Canadian real estate investors create a business through real estate and grow their portfolios to become financially independent.

Having a firm understanding of the power social media and garnering attention online can have, they sought out to create a Livestreamed Reality Show called 'The Pitch' spinning off of 'Sharks Tank & Dragons Den' to generate new leads for their business & to truly Stand Out in a unique and iconic way.

With the goal of creating a highly engaging show livestreamed on YouTube & Facebook while still continuing to focus on the growth and development of their business, they came to Social Mediation to ensure it was brought into fruition while providing a hands off strategy they could rely upon.

How did we do?

Check out the case study below that contains samples of the various full length livestream shows we helped produce, the individual edited episodes we created, and the media assets + trailers/promotional content below to see how it all came together!

02

Production

The show's format centered on our host, Daniel Blagrove, remotely inviting three real estate investors from different parts of Canada to individually 'pitch' their active real estate opportunities to Matt & Ben alongside a rotating guest investor during a two-hour livestream.

Responsibility for producing and directing the livestream, including managing all on-screen media assets, visuals, commercials, comments & guests, rested with our team. Simultaneously, we orchestrated backstage coordination with the host, guests & investors to ensure seamless adherence to the show's schedule.

Post-livestream, our team skillfully condensed these sessions into concise & captivating individual full-length episodes, complemented by engaging trailers and promotional content.

03

Pre-Production

In addition to managing the livestream operations and producing top-tier edited episodes & promotional content, our team played a pivotal role in orchestrating the structure and schedule for each live show. This involved sourcing and interviewing potential guests through the creation of a dedicated sign-up form and landing page. Subsequently, we conducted comprehensive interviews with each guest and their deals to ensure a right fit for the show and that they were fully prepared for their appearance.

Moreover, our team was responsible for curating all on-screen media assets featured in the live shows and edited episodes. While our in-house experts handled a significant portion of this work, we also collaborated with a third-party designer to ensure a vast array of visually compelling media elements.